Lead the strategic development of digital marketing activities, partnering with other senior leaders across the organization to develop and deliver an impactful regional marketing strategy.
• Contribute to the setting of the organizational culture, acting as an ambassador both internally and externally and leading by example
• Lead a team of Omni-channel Marketeers to create valuable, engaging, relevant and consistent content to attract and acquire a clearly defined audience
• Define and oversee the delivery of, and reporting on, the departmental/functional talent development strategy, including workforce planning, career development and succession planning
• Work with Global directors, ELT, and ORL on projects across the business to deliver on corporate objectives and opportunities
• Lead the delivery of initiatives that grow capability and skills in their area
• Lead, performance manage and develop direct reports, fostering a culture of high-level digital marketing performance, motivation, quality, efficiency, and innovation in the team helping to encourage new ideas and constructive feedback
• Lead the Senior Management team, ensuring objectives are clear and team are supported and incentivised to achieve goals
• Use insight gained from data analysis of marketing campaigns to inform proposals, decisions, and recommendations for action or change to senior leadership
• Define measurable KPIs for the region and lead regional teams to deliver against these KPIs – including measure and report on progress linking to the achievement of organizational objectives
• Ensure agreed objectives and KPIs (I.e., revenue, opportunities, partners, levels of awareness, submissions, etc) relating to the development of their regional area are met
• Provide guidance, training and mentoring to others across the larger marketing team
• Build effective long-term & strategic relationships with internal and external stakeholders
• Set best practice and policy, and where necessary develop and maintain documentation of key policies and processes
• Contribute to driving a culture of high-performance and continuous improvement throughout the organization through demonstrating how to effectively develop and grow expert capabilities
• Ensure the best practice they set, and advocate, is carried out globally and regionally
• Periodic attendance at personal development training, conferences, and exhibitions to represent the organization and stay up to date on industry best practice relating to area of expertise
• Fully accountable for managing own learning, taking responsibility to identify and develop skills gaps. Ensures channel marketing knowledge is always current, acting as a ‘trend-spotter’ within the department. ?
Permanent
Salary:
Industry: food processing / FMCG
Functional Area: Digital Marketing
Role Category: Marketing Coordinator
Employment Type: Full time
